mobile ed fernandez mobile ed fernandez

Smartphones and Smart market shares

During nearly two decades working in the wireless industry, I have witnessed almost everything.. From old pagers to ultra-modern tablets today; analog telephony, the GSM subscribers race, smartphones advent and early app ecosystems and now the early mobile platforms disruption. I have seen literally hundreds of products launches and services alike, and, I have learnt an important lesson; there is only one reality but many, many ways of looking at it.

Specially now, with a particularly fragmented smartphone industry, if we want to understand the positioning of manufacturers and platform players (not to be confused), it is important to understand data figures and the sources behind.

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